A Group of Professionals with Decades of Experience

A seasoned author, research and communication strategist, Zakaria has worked in the human insight and brand strategy expert in Quantum Consumer Solutions Limited, for various brands across the South Asian and APAC markets, including Bangladesh, India, Indonesia, Sri Lanka, and Singapore for around eight years. He is specially trained in writing and presenting strategic research findings for both profit and non-profit brands. Zakaria is originally a Mathematics graduate from Jahangirnagar University. Later, he turned into a South Asia expert due to his MA degree in Kashmir and South Asia Studies from the University of Kashmir under the SAF Fellowship since 2014. Currently owner of his agency "Winnex Consulting LTD", he is working in collaboration with Datanest Bangladesh offering research and consultancy support to various educational and other sectors that are concerned with civic engagements.

A dedicated and results-oriented Market Researcher with over 5 years of experience in retail audits, market intelligence, and consumer insights across the tobacco, telecommunications, FMCG, and social development sectors. Mim possesses extensive expertise in designing and implementing quantitative, qualitative, and mixed-method research studies, with strong capabilities in research methodology, survey design, data collection, analysis, and reporting. With 4 years of hands-on moderation experience, she has successfully led Focus Group Discussions (FGDs), In-Depth Interviews (IDIs), Key Informant Interviews (KIIs), stakeholder consultations, and community-based research initiatives. Her ability to engage diverse participant groups and extract meaningful insights has contributed to the successful delivery of numerous research and evaluation projects. Highly proficient in advanced Excel-based data processing and interpretation, she excels at transforming complex datasets into clear, actionable insights that support evidence-based decision-making.

Sumaiya Tasnova is an anthropologist who began her academic journey at Jahangirnagar University, where she developed deep expertise in understanding human cultures and societies. Since 2020, she has been engaged in a range of social and market research initiatives, including studies on women garment workers' health, a USAID-funded sanitation project, and multiple gender-sensitive and development-focused research programs. Tasnova has a proven track record of managing end-to-end research projects, overseeing all stages from proposal development and research design to field execution, project management, data analysis, and client reporting. Her research contributions have helped organizations strengthen brand positioning, improve market competitiveness, inform strategic business decisions, and enhance the effectiveness of social impact programs. Recognized for her analytical rigor, attention to detail, and commitment to delivering high-quality research, she consistently provides valuable insights that drive organizational growth and impact.

Nusrat is an experienced marketing and research professional with a total of 10 years of expertise, including 5 years in Business Development and 5 years in Market Research. She has worked as a Qualitative Researcher with Quantum Consumer Solutions Ltd. and Hansa Marketing Services Pvt. Ltd., where she developed strong capabilities in consumer insights, brand strategy, and market intelligence. Throughout her career, she has partnered with leading national and multinational organizations. Her work has contributed to a deeper understanding of consumer behavior and supported strategic decision-making across diverse industries. Nusrat holds both a Bachelor of Business Administration (BBA) and a Master of Business Administration (MBA) in Marketing from Rajshahi University, Bangladesh. Combining a strong academic background with extensive industry experience, she delivers actionable consumer insights and business recommendations that drive growth and competitive advantage.

Hafizur Rahman is a storyteller with a deep understanding of consumer insights in both market and social research. He has developed strong qualitative research expertise through more than three years of professional experience at Quantum Consumer Solutions Limited. He has conducted a wide range of qualitative research activities, including Focus Group Discussions (FGD), in-depth interviews (IDI), and participatory observations, covering over 300 units. Hafiz has worked on diverse projects for well-known companies across sectors such as telecommunications, tobacco, personal care, and mobile financial services.

While pursuing her studies at the National University, Maria commenced her professional journey by joining Quantum Bangladesh in November 2024. She initially served as a Translator and, within a span of just two months, advanced to the role of Research Moderator, where she quickly established herself as a valuable and dependable member of the team. Despite her relatively limited experience, Maria has consistently impressed clients with her strong moderation capabilities, demonstrating maturity, clarity of thought, and effective communication skills. Within a year of her engagement, Maria has shown unwavering dedication to research activities. Despite her short tenure, she has already proven herself to be a competent, reliable, and highly promising researcher.

An experienced Fieldwork Quality Controller with a strong academic foundation and extensive hands-on exposure to both qualitative and quantitative research operations. She completed her higher education in a relevant social science discipline, which provided her with a solid understanding of research methodology, data integrity, and ethical field practices. Over the course of her career, she has worked with multiple reputed qualitative and quantitative research agencies like Kantar and Quantum Consumer Solutions, where she played a critical role in ensuring fieldwork accuracy, compliance, and consistency. Her responsibilities have included supervising field teams, conducting back-checks and spot checks, validating respondent recruitment, monitoring interview quality, and ensuring adherence to project guidelines and timelines. In qualitative research, she has been closely involved in managing in-depth interviews (IDIs), focus group discussions (FGDs), ethnographic studies, and observational research — ensuring proper respondent profiling, and contextual accuracy. In quantitative projects, she has overseen large-scale surveys, product tests, tracking studies, and ad-hoc research, maintaining rigorous quality control protocols across data collection processes. Known for her attention to detail, strong coordination skills, and deep understanding of field realities, she consistently contributes to delivering reliable, high-quality data.

Rusho completed both his undergraduate and master's degrees in Business Administration from East West University. He began his professional career in the automotive sector, gaining over three years of experience with the RANGS Group of Companies. In 2016, he joined Kantar Millward Brown, where he worked in Project Management and coordinated a wide range of quantitative research studies. His experience includes managing 14 Dynamic Track and NPS Track studies, more than 40 LinkTV studies, over 40 Product Test studies, and more than 50 ad-hoc research projects. Before joining Datanest Bangladesh, Rusho had been associated with Quantum from 2019 to 2024 serving as the Quality Control Manager, leading quality assurance initiatives across research projects.

With an M.Com in Management, Sadat brings over 17 years of diverse experience in research, sales, and marketing. Currently serving as the Proprietor of DataNest Bangladesh, he leads his entrepreneurial portfolio, overseeing online and face-to-face consumer engagements across domestic and international projects. Under his leadership, in his second term as head of Data Synthesis, Quantum Consumer Solutions Bangladesh has partnered with leading global and local brands such as Unilever, GSK, Grameenphone, bKash, Coca-Cola, Marico, Honda R&D India, and Zydus Wellness, achieving remarkable growth and setting new standards in operational excellence. Sadat has previously worked at Robi Axiata Ltd for nearly a decade, where he managed research operations, budgets, and key stakeholder relations. In his early career, he contributed to Quantum Consumer Solutions as a Moderator Consultant and Research Assistant from 2005 to 2008.